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About Us

ScaleatriX - Empowering SaaS Growth

At ScaleatriX we help B2B SaaS companies grow — faster, smarter, and with purpose.

 

We’re a team of marketers, storytellers, and strategists who love helping tech and SaaS brands find their voice, connect with their audience, and drive real business impact.

 

Our belief is simple: great marketing isn't just about reach—it's about relevance.

That's why we blend creativity, data, and strategy to create marketing that performs and makes your brand memorable

 

What We Do

 

We're your all-in-one marketing partner for everything SaaS—from building awareness to driving conversions.

 

  • Growth Marketing Design strategies that attract the right customers, convert faster, and retain longer. Your in-house growth lab—always testing, learning, and optimizing
     

  • Digital Marketing Craft campaigns across search, social, and paid media. Right message, right channel, right audience—every time
     

  • Account-Based Marketing (ABM) Personalized outreach, custom content, and deep account insights to open doors and win high-value deals
     

  • List Building & Data Intelligence Build accurate, verified contact and account lists that fit your ideal customer profile—so your campaigns always hit the mark
     

  • Product Marketing Define positioning, craft compelling messaging, plan GTM strategies, define ICPs and personas, benchmark against competition and enable your sales team to make your product story connect and convert
     

  • Content Marketing Not just create content that gets you the desired response, but build a content strategy that helps you stand out. Create blogs, ebooks, case studies, videos, and campaigns that educate, engage, and inspire action
     

  • SEO & AEO (Answer Engine Optimization) Search is evolving — and we help you stay ahead. We optimize your presence not just for Google, but also for AI-powered platforms like ChatGPT, Perplexity, and SGE — so your brand gets found wherever your audience is looking
     

  • Marketing Analytics & Reporting We turn numbers into insights. Our reports go beyond vanity metrics — giving you clear visibility into what’s working, what’s not, and how to improve. It’s transparency that helps you make smarter marketing decisions every day
     

  • AI-Driven Marketing Advisory We help SaaS and tech brands use AI to make marketing smarter, faster, and more predictive. From campaign automation to customer insights and performance optimization, our AI-driven strategies turn data into decisions that drive real growth
     

  • Fractional CMOs Early-stage startups need strong strategic marketing expertise and handholding, without which the best execution will miss the targets. We help growing SaaS companies to find their feet faster and execute better with our in-house seasoned marketing expertise
     

How We Work

 

We’re not big on jargon or rigid playbooks.
Instead, we collaborate closely with your team, understand your goals, and design marketing programs that truly fit your business.

 

Our approach combines:

  • Insight: Deep understanding of your market and audience.

  • Integration: Every campaign connects seamlessly across channels.

  • Iteration: We keep learning and improving — always.


 

Who We Work With

 

We partner with B2B SaaS companies, IT service providers, and tech-driven startups across global markets.
Whether you’re scaling up or launching something new, we’ll help you build momentum, generate demand, and grow sustainably.



 

Our Team

Our Expert Team

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Ritu Passari, Founder

Core Competencies:
  • Growth Marketing

  • Account-Based Marketing

  • AI-Driven Marketing Advisory

  • Marketing Analytics & Reporting
     

Previous Experience:

GENPACT, Punj Lloyd, Aegis, LBW HR Consulting

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Diptarup (Dipto) Chakraborti, CMO

Core Competencies:
  • SEO & AEO

  • Content Marketing

  • Marketing Analytics & Reporting

  • AI-Driven Marketing Advisory
     

Previous Experience:

MoveInSync, Innovapptive, Qyrus, CredAcc, L&T NxT, SuperProcure, NASSCOM, Zycus, Mastek, Gartner, IBM

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Harsh Vardhan Passari, Advisor

Core Competencies:
  • Consulting & Strategy

  • Strategic Planning

  • Project Management

  • Growth Marketing
     

Previous Experience:

McKinsey, PwC, Alia Group

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Sanjay Goel, Advisor

Core Competencies:
  • Business Analytics

  • Performance Oversight

     

Previous Experience:

PL Engineering Ltd, Simon Carves Engineering Ltd., UK, Genpact, GE Industrial Systems, and Eicher Motors Ltd.

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Alan Dutta, Project Manager

Core Competencies:
  • Marketing Analytics & Reporting

  • Digital & Content Marketing

  • CRM Management

  • Growth Marketing
     

Previous Experience:

Netscribes, Infodesk India

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Dipto Kundu, Project Manager

Core Competencies:
  • Data Research & Analysis

  • List Building & Data Intelligence

  • Growth Marketing

  • Data Services
     

Previous Experience:

Entact Equities, PwC SDC

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Sankha Ghosh, Team Leader

Core Competencies:
  • List Building & Data Intelligence

  • Marketing Analytics & Reporting

  • Growth Marketing
     

Previous Experience:

QRIK, Inc.

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Bijoy Barman, Team Leader

Core Competencies:
  • List Building & Data Intelligence

  • Lead Generation Specialist

  • Marketing Analytics & Reporting
     

Previous Experience:

Astrivision Technologies, ZINFI Technologies, and Aegis BPO

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Prodip Mozumder, Team Leader

Core Competencies:
  • Data-oriented research

  • List Building & Data Intelligence

  • Marketing Analytics & Reporting
     

Previous Experience:

Data-Core Systems and iMerit

Connect with Us

For further inquiries or additional details, feel free to reach out to us via phone, email, or our social media channels.

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