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Customer Success Stories

Digital Marketing for a Tech-enabled Boutique DEI Consultancy

Project Stakeholders

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  • Industry: Corporate Training & Consulting (PoSH – Prevention of Sexual Harassment, Diversity, Inclusion & Belonging)

  • Location:  USA & India

  • Profile: Tech-led, boutique consultancy delivering compliance, awareness, and culture transformation programs through e-learning and in-person workshops.

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Project Scope

  • Minimal LinkedIn presence with low engagement and follower base.

  • Inconsistent posting and lack of brand visibility among decision-makers.

  • No measurable monthly or yearly growth in awareness, reach, or inquiries.

  • Limited ability to position themselves as a thought leader in the DIB and PoSH space.

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Approach & Execution

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  • ICP Definition → Identified HR Leaders, Legal/Compliance Heads, and CXOs of mid-to-large organizations as the core decision-makers.

  • Database Building → Compiled verified contact lists via LinkedIn Sales Navigator and targeted outreach to encourage company page follows and engagement.

  • Content Strategy & Creation →

    • Designed customized LinkedIn posts highlighting PoSH compliance, DIB workshops, and success stories.

    • Shared event highlights (both conducted & attended) to showcase credibility.

    • Created engaging thought-leadership content on why DIB is a business imperative, tying their training to ROI.

  • Consistency & Engagement →

    • Established a steady posting cadence for brand recall.

    • Actively engaged with HR, L&D, and compliance communities on LinkedIn to boost visibility.

    • Encouraged the client leadership team to share posts, amplifying reach.

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Outcomes

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  • 📈 30% increase in company page followers within the first quarter.

  • 👍 50% increase in engagement on LinkedIn posts through targeted content and consistent activity.

  • 🚀 25% growth in qualified business inquiries, with more HR and compliance leaders reaching out proactively.

  • 🌐 Strengthened positioning as a thought leader in workplace inclusion & compliance, aligning brand presence with their mission of creating safer, more inclusive workplaces.
     

Connect with Us

For further inquiries or additional details, feel free to reach out to us via phone, email, or our social media channels.

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