Customer Success Stories

Project Stakeholders

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• Industry: SaaS – EdTech / Student Engagement & Learning Automation

• Location: U.S.-based, serving higher education institutions

• Profile: Growth-stage EdTech platform providing attendance, engagement, and course analytics to colleges and universities.

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Project Scope

• Client was investing heavily in email outreach, webinars, and LinkedIn campaigns targeting universities.

• Lacked clarity on:

  • Which campaigns were actually driving demo bookings.

  • Whether their ICP focus (academic deans, student success leaders, IT directors) was too broad.

  • How to connect marketing spend with pipeline growth and ARR forecasts.

• Needed data-backed insights to make smarter GTM decisions and report ROI to investors.

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Approach & Execution

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• Campaign Performance Tracking → Monitored open, click, and conversion rates across all outreach channels.

• Attribution Framework → Built tracking to tie demo sign-ups and closed deals back to specific campaigns.

• ICP Segmentation Analysis → Identified which roles (e.g., Student Success vs. IT) were more likely to convert; refined targeting accordingly.

• A/B Testing → Ran subject line, webinar title, and CTA experiments to optimize engagement.

• Custom Dashboards → Delivered reporting dashboards that visualized CAC, demo-to-close ratios, and ARR forecasts for leadership.

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Outcomes

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• 📈 Pinpointed webinars as the #1 demo driver, contributing 45% of new qualified leads.

• 🎯 Refined ICP targeting reduced low-converting outreach by 30%, cutting CAC.

• 🧩 Leadership gained real-time visibility into campaign ROI, pipeline health, and ARR forecasts.

• 🚀 Helped the client shift from gut-driven to data-driven decision making, improving predictability of growth.